As the Chair of CIPR Inside I was there to open the event and facilitate any questions. The event was designed to explore the role of internal communication in driving engaging and authentic leadership communication. With guest speaker Graham Cox, Director of Learning and Development at Boundaries Edge and Mark Litchfield, Executive Creative Director at Luminous they took us on a journey of authenticity, decision making, perception, creativity and measurement.
Understanding how we make decisions
As we set the scene to understand the role of authenticity it was helpful to better understand how we make decisions and where the logic and emotion come in. I’m already a big fan of Simon Sinek and his golden circle theory so it was great to kick off with a reminder about the mammalian brain (feelings) and neocortex (logic) and how 86% of decisions are based on feelings.
What was equally interesting was the fact that as we evolve we should become more logical in our decision-making but with the introduction of AI the need for us to make logical decisions is diminishing.
The six rules of perception
Engage audiences through creativity and measure how you do it
As we finished the morning I shared the Making it Count research with the attendees as this is all about understanding the value and effectiveness of internal communication – and if we find it difficult to calculate value and our perception is directly related to context, I hope this helps us move forwards into more engaging conversations.