Another year, another yak. Yesterday we, The IC Crowd, hosted The Big Yak for a second year. About 130 internal comms pros descended on Richmond, London for day of discussion, debate and networking.
Following our unconference format from 2013 and with the support of our facilitator Benjamin Ellis, the delegates made their way through the rain, grabbed coffee and croissants and started debating the things on their agenda at the moment.
Last year the topics were very broad with a lot of people attending their first ever unconference, where as this year we got into the detail and people took to the post it notes immediately!
The topics covered included:
This year I managed to attend a lot more sessions which was great because I got to meet so many new people, confirm I’m not alone in the challenges I face everyday and it gave me some great ideas for CIPR Inside as well.
So what did I take away from yesterday? Here are my main highlights….
ESNs, social media and digital tools
In a year we have shifted from talking about it to doing it. And from doing it, to learning how not do it. It seemed most people had some sort of social platform in place but the difference was how it was implemented and how it works with a traditional push based news intranet. Majority of people seem to link their collaboration platform with a push based news platform but there were equally some startling ideas about driving adoption.
Engaging with a mobile or remote workforce
This still remains on our agenda and I don’t think it will ever go away. Categorising mobile and remote workers in one pool is not easy. We must remember that there are very different levels of remote and mobile. Working in a mine is very different to working in a care home and the channels and messages will be very different. Understanding this means that a blanket approach to this group of workers is not going to work. This is still a challenge for me and some of the ideas in the room were great to take away and others continue to make me question the use of social:
Internal comms qualifications – do they really add value?
There were a few people in the room that wanted to explore the role qualifications plays in personal development. I recently completed the CIPR Inside Internal Communications Post Graduate Diploma – it was hard work but was worth every penny. I blogged about day one, day two and day three and I would recommend to anyone.
Kate Jones was also in the room and facilitated this session to find out more about what IOIC can do as she sits on the Board for them.
It was a great discussion and it gave me more focus to develop how we support our members at CIPR Inside with development. We need to be clearer about CPD (Continuing Professional Development) – what it is and why people should be doing it. We also need to make sure we have a good mix of learning available for people and that it is easy for our members to find out what is on offer.
Make events more interesting
I missed this session but thanks to Twitter there were some great ideas about how to move away from the dull and the norm:
So what’s on my agenda after yesterday?
There so many tweets and photos from the day yesterday that can all be found together thanks to Buzz Tale.
With so many sessions, it’s a good job everyone tweeted all day! Here is my collection of favourite tweets, ideas and comments from the day.
Thank you again to all our sponsors and to everyone that came along – it was another great day. See you on Twitter @theiccrowd…