When I think about specialisms within our profession PR, media relations, Public Affairs, Internal Communications etc. come to mind – but not Change. This thought came to mind as I was looking at research which specified change management as a discipline and when I was looking at a job spec for a permanent role which was a change specialist.
The question that came to mind was around whether anyone permanent would consider change a separate skill and whether it is only interim consultants that cover the change programmes today.
I have worked in-house in communications for 13 years and I would never consider change a specific skill. However, I have managed communications around new CEO’s, COO’s and CFO’s, a company going through an IPO and another being acquired as well as large IT programmes like adoption of enterprise social networks or a new email provider – yet I don’t think about change as anything different to the day job.
So is there a disconnect between what employers are asking for and what communicators see as a distinction within the internal comms specialism? And does anyone in-house consider themselves a change specialist?
I took to LinkedIn to ask the question and was pleased to see that I wasn’t alone in my thinking that change is business as usual but also surprised to see change as a specific role within the communications function with many people commenting ‘I’m in-house and I specialise in change’.
Thank you to those that took the time to answer – here are some of those comments:
Interestingly the 2017 Inside Insight report from VMA Group shows that 61% of interim contracts are linked to change programmes and change management is in the top 5 important skills for IC professionals in the future – so clearly not just an interim role in today’s communication function.
On Twitter @wetfootprints replied to the question to say that “The company environment has to be open enough to have a continuous improvement/change culture otherwise will always be seen as temp fix.” And I’m left wondering if company culture needs to shift into this mindset, using the skills of change management and change communication to continually evolve in today’s climate.