After posting about the content shared from day one, I thought it was only appropriate to do the same for day two.
The topics for this years summit, as you can see above was Competing on the Curver: Re-enginerring internal communications for agility, productivity and impact… And looking at the content the delegates were sharing, I’d say this was achieved.
It looked like the second day was more agency heavy and there more interactive sessions that day one, but there were more models and top line thinking shared.
The theme of internal communicator development, collaboration and using internal comms to support business change were key themes that certainly came through.
Marks and Spencer presented a case study on driving engagement through sustainability and Plan A. This made me wonder, do we need a big business project or change like Plan A to drive engagement and collaboration?
There were several comments around collaboration and social tools, especially comments. The best advice was to know your channel and your audience, set clear boundaries, find your advocates and be bold. A simply approach but when introducing two-way dialogue for the first time a great set of tips.
Being a catalyst
Yesterday I noted some of the great quotes that made their way out of the conference room, and today is no different:
The future? Developing Internal Communicators
I’ve said this before and I’ll say it again. The future of internal comms is in our control. Once interesting theme today was around IC professionals development:
What was predicted? Leaders who can’t communicate effectively won’t be future leaders…
Leaping over those hurdles again…
There were more barriers discussed today:
Engage for Success – @DrAndyBrown
As content goes, it seems like the Engage presentation gave some great thought provoking content:
If you’re defining collaboration in your organisation there are three steps to follow:
Three things internal comms can do to help an organisation collaborate:
These raised some questions for me… 1 and 2 should be what we do every day.
8 steps of engagement heaven from Oliver Strong, Group Director, IC & Engagement, RSA,
So after two days and many tweets (for which I am very grateful!) I think there have been some great insights shared and some learnings that all internal comms people can take away. For me, the view on change models, collaboration and team development will provide some great ideas for next year – thanks everyone who shared and the team @melcrum!