Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website. # Redefining Communications: Taking organisations from chaos to calm ## Sitemaps [XML Sitemap](https://redefiningcomms.com/sitemap_index.xml): Includes all crawlable and indexable pages. ## Posts - [The six misconceptions of psychological safety (and what it really means)](https://redefiningcomms.com/blog/misconceptions-of-psychological-safety/): This is what I shared with the Executives this week. It’s the six misconceptions of psychological safety and it’s based on the content from this Harvard Business Review article from Michaela J. Kerrissey and Dr Amy Edmondson (Amy’s book The Fearless Organisation is also an excellent read if you want to learn more). - [The rules of engagement have shifted: What leaders should know](https://redefiningcomms.com/blog/the-rules-of-engagement-have-shifted-what-leaders-should-know/): Employee engagement has been a measure of organisational health for decades, but the rules of engagement have shifted. For the last 15 years, there has been a boom in employee engagement with surveys and measures forming part of leadership dashboards. We see percentages used to try and explain retention, productivity and well-being. - [Navigating the internal communication identity crisis in 2026](https://redefiningcomms.com/blog/navigating-the-internal-communication-identity-crisis-in-2026/): Every year, I wade through stacks of trend reports and predictions to see what patterns emerge to help you understand the big things to focus on for the year ahead. This year, those predictions highlight an internal communication identity crisis, revealing a profession at a crossroads, caught between tactical execution and strategic transformation. - [What is visionary leadership? Why bold leaders play to win, not just survive.](https://redefiningcomms.com/blog/playing-to-win-why-leadership-requires-more-than-risk-avoidance/): There's a question that separates transformational leaders from those merely managing the status quo: Are you playing to win, or playing to not lose? - [How to improve manager communication skills – and why it matters for internal comms](https://redefiningcomms.com/blog/how-to-transform-your-managers-into-genuine-internal-communication-champions/): Here’s a question that came up in my recent quarterly workplace huddle – How do you empower and motivate managers to act as your spokespeople (channel) for your company’s internal comms strategy? This isn’t a new question, it’s a common theme and challenge for internal communications, and the key to solving it is to transform your managers by reimagining how we engage them in the communication process itself. - [The COMPASS Framework: Navigating from tactical to strategic IC leadership](https://redefiningcomms.com/blog/the-compass-framework-navigating-from-tactical-to-strategic-ic-leadership/): That's why we developed the COMPASS framework so we could work with teams to help them. - [Employee care: Why ‘we care’ messages fail & what your comms must do instead](https://redefiningcomms.com/blog/employee-care-what-your-comms-must-do-instead/): The problem isn’t that organisations or leaders don’t care about employee care, it’s that caring has been communicated as a transaction rather than lived as a relationship. - [Beyond the buzzword to real employee experience](https://redefiningcomms.com/blog/beyond-the-buzzword-to-real-employee-experience/): Psychological safety has become one of those phrases that gets thrown around in meetings, often alongside trust, wellbeing, and belonging. It’s been celebrated as the holy grail of high-performing teams — but when it’s misunderstood, it risks becoming another corporate cliché instead of moving from buzzword to real employee experience.  - [How to measure internal communications ROI that actually matters](https://redefiningcomms.com/blog/how-to-measure-internal-communications-roi-that-actually-matters/): When leaders ask about the ROI of internal communications, most of us reach for familiar metrics: email open rates, intranet page views, or town hall attendance figures. These numbers feel concrete and measurable, but they tell us almost nothing about whether our efforts are actually driving business value or how to effectively measure internal communications ROI. - [The strategy behind successful change communication](https://redefiningcomms.com/blog/the-strategy-behind-successful-change-communication/): The default response to change is often “communicate more,” but volume isn’t the answer—the strategy behind successful change communication is.   - [5 Ways to build employee advocacy](https://redefiningcomms.com/blog/how-to-really-build-employee-advocacy/): It was meant as a joke, but it’s one of the many phrases from the event that have stayed with me. Coupled with some of the conversations Chuck and I have been having on the Frequency podcast, it’s clear that employee advocacy isn’t quite where it needs to be, and the thinking to get us there isn’t quite right. - [The silent risk: confusing scepticism with disengagement in internal comms](https://redefiningcomms.com/blog/the-silent-risk-confusing-scepticism-with-disengagement-in-internal-comms/): But often, your most sceptical people are also your most engaged. Their scepticism shows they care. They’re paying attention. And they want things to succeed. - [When should you invest in internal communication?](https://redefiningcomms.com/blog/when-should-you-invest-in-internal-communication/): We talk a lot about internal communication being a strategic function – something that helps take your organisation from chaos to calm. But when’s the right time to start investing in it? And if you already have an internal comms team, how do you know whether you need more support or different skills? - [How to maintain integrity as a middle manager](https://redefiningcomms.com/blog/how-to-maintain-integrity-as-a-middle-manager/): How do you maintain integrity as a middle manager when the final decision isn't yours to make? This question strikes at the heart of middle management's greatest challenge - being caught between your team's needs and organisational decisions beyond your influence. - [The importance of data in effective internal communication strategies](https://redefiningcomms.com/blog/the-importance-of-data-in-effective-internal-communication-strategies/): But not just any data. The right data, analysed correctly, transformed into actionable insights. Let's look into the importance of data in effective internal communication strategies... - [Communicating with deskless and frontline workers: Lessons from two UK studies](https://redefiningcomms.com/blog/how-to-communicate-with-deskless-or-frontline-workers/): Non-desk based workers, or deskless workers, are those who work in an environment that isn’t office based or whose work doesn’t require them to be at a computer or connected. It includes people who work in hospitality, manufacturing, retail, healthcare, transport, construction, public service and more. - [Beyond the suggestion box: Creating meaningful feedback channels for every employee](https://redefiningcomms.com/blog/creating-meaningful-feedback-channels-for-every-employee/): If we are to build truly engaging workplaces, creating meaningful feedback channels for every employee is essential. We have to listen to our people. - [The hidden dynamics of power: Why leadership authority creates team challenges](https://redefiningcomms.com/blog/why-leadership-authority-creates-team-challenges/): In this blog, 'Why leadership authority creates team challenges', I'll look at why power dynamics can be so challenging, why being mindful of them is so important, and outline some practical tips to help you manage this aspect of leadership more effectively. - [How to spend your time on the real priorities (and not get side-tracked by demanding stakeholders)](https://redefiningcomms.com/blog/how-to-spend-your-time-on-the-real-priorities/): In this blog 'How to spend your time on the real priorities', based on a recent workshop I held for WorkVivo, I will talk about how to identify your key areas of focus and outline some of my top productivity tips to help you maximise your time. - [Cultural communication: Taking organisations from Chaos to Calm](https://redefiningcomms.com/blog/cultural-communication-taking-organisations-from-chaos-to-calm/): Last week, I had the pleasure of joining Sarah Black on the Athrú Communications Podcast to discuss credible leadership, organisational culture, and cultural communication. - [The role of the email newsletter in 2025](https://redefiningcomms.com/blog/the-role-of-the-email-newsletter-in-2025/): In this blog - 'The role of the email newsletter in 2025', I want to explore why it remains such a useful tool, what the best ones look like in 2025, and how to ensure you’re getting the most from yours. - [How can I become a more supportive leader?](https://redefiningcomms.com/blog/how-can-i-become-a-more-supportive-leader/): For the past four years I have been researching the key qualities needed in a leader. - [How to influence leaders to value internal communication](https://redefiningcomms.com/blog/how-to-influence-leaders-to-value-internal-communication/): It’s a question I’m asked time and again by internal communications colleagues…. - [How to be a likeable leader](https://redefiningcomms.com/blog/how-to-be-a-likeable-leader/): In my new book I explore what I believe are the eight practices of a credible leader and, in this, the latest of a series of blogs based on each of these practices, I’m going to explore one of the most problematic… - [Top priorities for internal communication in 2025: Building an effective strategy](https://redefiningcomms.com/blog/top-priorities-for-internal-communication-in-2025/): In a recent webinar for Workvivo I gave my take on the things I believe are worth paying attention to this year and how to make sure they work for your organisation. This blog - 'Top priorities for internal communication in 2025', gives a summary of those thoughts and a useful action plan to help you avoid the overwhelm and get started.  - [Is integrity the most important quality in a leader?](https://redefiningcomms.com/blog/is-integrity-the-most-important-quality-in-a-leader/): For the past four years I have been researching the key qualities needed in a leader. - [Make time to manage people well – and other important leadership lessons](https://redefiningcomms.com/blog/make-time-to-manage-people/): I was recently interviewed by employee communication providers, Staffbase for their regular podcast. - [What are the best strategies to improve employee engagement?](https://redefiningcomms.com/blog/strategies-to-improve-employee-engagement/): We don’t need lots of strategies to improve employee engagement, just this one. And then, within that strategy, there are three pillars of execution that have to happen: - [Why all leaders need to practice empathy](https://redefiningcomms.com/blog/why-all-leaders-need-to-practice-empathy/): This blog 'Why leaders need to practice empathy' - will look specifically at empathy; the definition of empathy, the chaos that happens when you don’t have it and three things you can do to build empathy in your role. - [What are the obstacles to being a credible leader? And why are they so important to overcome?](https://redefiningcomms.com/blog/what-are-the-obstacles-to-being-a-credible-leader-and-why-are-they-so-important-to-overcome/): We might appreciate the importance of credibility as a leader, and be striving to cultivate it, but it’s important to be honest about the hurdles we may face on this journey. Let's look at the obstacles to being a credible leader and how to overcome them... - [The rise of employer branding – and what it means for internal comms teams](https://redefiningcomms.com/blog/the-rise-of-employer-branding/): What exactly is employer branding? How does it relate to employee experience and engagement? And how involved with it should we be as internal communicators? - [How to get employee engagement and recognition right](https://redefiningcomms.com/blog/how-to-get-employee-engagement-and-recognition-right/): Earlier this year I was invited to join a panel of internal communications experts from across the UK and US to discuss the topic. During the webinar for WorkProud, entitled The Value of Gratitude and Pride: Enhancing Employee Engagement and Recognition, the seven-strong panel talked about the importance of taking the time to reward employees, and explored different options for doing this. - [What qualities does a capable leader possess?](https://redefiningcomms.com/blog/what-qualities-does-a-capable-leader-possess/): I define a capable leader as someone who demonstrates their ability to take action, to move forwards and who has confidence in their decisions and their abilities to do this. - [The essential elements for a successful employee experience strategy](https://redefiningcomms.com/blog/the-essential-elements-for-a-successful-employee-experience-strategy/): Another crucial part of any successful employee experience strategy is the need to cultivate a culture of psychological safety. Open communication and clear expectations help employees feel supported, valued and able to articulate their true opinions without fear of repercussions. - [Reflections on Comms Reboot 2024](https://redefiningcomms.com/blog/reflections-on-comms-reboot-2024/): Last week we hosted our Comms Reboot 2024 unconference in London and we are still buzzing! - [Why being authentic doesn’t make you a credible leader](https://redefiningcomms.com/blog/why-being-authentic-doesnt-make-you-a-credible-leader/): As leaders, you’ll often hear authenticity being talked about as an aspirational quality. - [Which research methods are the most effective for informing an employee communication strategy?](https://redefiningcomms.com/blog/research-models-for-informing-an-employee-communication-strategy/): Here’s my overview of the main research methods for informing an employee communication strategy: - [Creating a positive employee experience for remote and hybrid workers](https://redefiningcomms.com/blog/positive-employee-experience-for-remote-and-hybrid-workers/): Hybrid working  - and the difficulties of getting it right – have been thrown under the spotlight again in recent weeks thanks to plans to introduce a new “right to switch off” bill. - [The power of the group: Making the most of the diverse perspectives in your team](https://redefiningcomms.com/blog/making-the-most-of-the-diverse-perspectives-in-your-team/): Let's look closely at 'Making the most of the diverse perspectives'... - [Gamification in employee experience: How gaming principles can enhance the experience](https://redefiningcomms.com/blog/gamification-in-employee-experience/): If you’d like some help with introducing gamification in employee experience or to know more about our employee experience model, drop our team a message at contact our team at info@redefiningcomms.com - [Is the staff magazine making a comeback?](https://redefiningcomms.com/blog/is-the-staff-magazine-making-a-comeback/): In this blog I’ll explore the benefits of a printed staff magazine and outline the key considerations if it’s something your organisation might be looking to reintroduce. - [The three components of an internal communication strategy](https://redefiningcomms.com/blog/the-three-components-of-an-internal-communication-strategy/): Creating an internal communication strategy is often one of the last things internal communication teams do. The focus on delivery and tactics takes over and it means time for the strategic planning disappears. The latest research into the top skills needed in internal communication has planning at number one, and it’s no surprise when you consider the pace of work today and the complications that hybrid and remote work bring to organisational alignment. - [Line manager cascades for deskless workers: how to get them right](https://redefiningcomms.com/blog/line-manager-cascades-for-deskless-workers-how-to-get-them-right/): Line manager cascades are one of the key tools used for doing this. - [How do you measure up? Insights for internal communication teams](https://redefiningcomms.com/blog/how-do-you-measure-up-insights-for-internal-communication-teams/): In this blog - 'Insights for internal communication teams' - I’ll outline my thoughts on some of the key questions it asks, and the responses to them. - [Translating internal content into different languages: should we do it?](https://redefiningcomms.com/blog/translating-internal-content-into-different-languages/): Translating internal content into different languages is something that’s always been a bit of a conundrum in the internal communications world. - [Stop measuring the wrong things: How to prove internal communications ROI](https://redefiningcomms.com/blog/how-to-measure-the-effectiveness-of-internal-communication/): I’ve often said that effectively measuring the success of internal communications is the summit we cannot seem to climb. - [What is credible leadership? And why is it so important?](https://redefiningcomms.com/blog/what-is-credible-leadership-and-why-is-it-so-important/): In this blog, 'What is credible leadership?', I will attempt to outline exactly why I think it is so important and give an overview of some of our initial research findings. I’ll share the eight practices for credible leadership, the research that led me to them and why it’s such an important area to work on. - [The importance of cultivating a growth mindset in your organisation – and how to do it](https://redefiningcomms.com/blog/the-importance-of-cultivating-a-growth-mindset-in-your-organisation/): In this blog, we are focusing on cultivating a growth mindset in your organisation, I’ll explore the importance of being an evolutionary or learning organisation, what those phrases actually mean, and how getting it right can take you from chaos to calm. - [Empathy and compassion: What’s the difference and why does it matter?](https://redefiningcomms.com/blog/empathy-and-compassion-whats-the-difference/): Empathy and compassion are crucial skills for leaders, but it’s important to be clear that they are not the same thing. - [The power of influence and persuasion in internal communications](https://redefiningcomms.com/blog/the-power-of-influence-and-persuasion-in-internal-communications/): Influence and persuasion in internal communications are indispensable tools for anyone leading an organisation or department, or working within communications. They enable us to build trust, inspire action, and drive engagement, but we must be mindful we’re using them in the right way. ## Pages - [Search](https://redefiningcomms.com/search/): Use the search bar below to find what you need to help you with internal communication, employee experience, employee engagement, workplace culture and leadership credibility. You’ll find blog posts, insights, advice, books, events, and podcasts to help. - [Senior IC Roundtable](https://redefiningcomms.com/senior-ic-roundtable/): The Senior IC Roundtable brings together experienced internal communication leaders who want honest conversations, fresh thinking and a space to tackle the challenges that come with operating at a senior level. It’s designed for practitioners with around five years’ experience or more, who own their budgets, influence strategy and may also lead a team. - [5 mistakes You’re Making with Your Channel Strategy (And How to Fix Them)](https://redefiningcomms.com/5-mistakes/): Getting the tactics right for your internal comms strategy and making sure the channels are right for your culture. - [6 Truths About Why People Won’t Follow Your Leaders](https://redefiningcomms.com/downloads/6-truths-about-why-people-wont-follow-your-leaders/): What you need to know to change the culture in your organisation from the top and stop watching talent walk out the door. - [Bundles](https://redefiningcomms.com/courses/bundles/): Leadership teams come in all sizes. Whether there are 5 of you, 20 of you, 50 of you or over 100 across the business, being a leader people will follow is instrumental to the success of the whole organisation. - [The Credibility Catalyst Bundle](https://redefiningcomms.com/courses/the-credibility-catalyst-bundle/): What's included: Full course access for 150 people, workbook, all bonuses, 150 copies of Nobody Believes You, The Credibility Reset Masterclass and a half day in-person session with Jenni. - [The Culture Shifter Bundle](https://redefiningcomms.com/courses/the-culture-shifter-bundle/): What's included: Full course access for 50 people, workbook, all bonuses, 50 copies of Nobody Believes You, The Credibility Reset Masterclass and a 60-minute online session with Jenni. - [Courses](https://redefiningcomms.com/courses/): You're experiencing the credibility gap - that frustrating disconnect between having authority on paper and having the genuine trust that makes people willingly follow your lead. - [Events](https://redefiningcomms.com/events/): We can help facilitate, host or speak at your internal event. Jenni facilitates and hosts internal team meetings, awards events and conferences and she is also booked to be a speaker at leadership and communication events. - [Masterclasses](https://redefiningcomms.com/masterclasses/): Sign up to our email community to find out when the next masterclass is happening Thursday 27 February 2025at 1pm UK time In the hour we will cover: What channels work for this audienceThe different types of deskless workerThe role of line managersWhat your content strategy needs to focus onAll of this is from our Remotely Interested? research with deskless workers, from industries including manufacturing, hospitality, healthcare, retail and more. - [Masterclasses-earlybird](https://redefiningcomms.com/masterclasses-earlybird/): Oh hello there early bird! The masterclass will be held on Zoom on Thursday 27 February 2025 at 1pm UK time. This page will redirect - please try again nearer the time. - [Influential Internal Communication: Book](https://redefiningcomms.com/books/influential-internal-communication-book-jenni-field/): “Jenni Field is very well-regarded within the internal communications profession. This book deserves to be read not just by Field’s existing followers, but also the CEOs they report to. Packed full of useful advice on how to increase organisational alignment and motivation.” - [Credibility Report – New Booking Coming Soon – Unite24](https://redefiningcomms.com/research-and-reports/credibility-report-new-booking-coming-soon-unite24/): This page is for you to get exclusive access to my research report into credible leadership as well as the chance to pre-order my book and take the online Credibility Gap Assessment. - [Nobody Believes You](https://redefiningcomms.com/books/nobody-believes-you/): When nobody believes you, almost everything feels like a wrestling match.When everybody believes you, almost anything becomes possible.  - [Podcast Season Five](https://redefiningcomms.com/podcast-season-five/): https://www.youtube.com/watch?v=xagRrjvCnB0&list=PLj7KL5Vu1wQlHLymjXZQ-WaJYxmCeunif - [How to be a credible leader](https://redefiningcomms.com/credible-leadership/how-to-be-a-credible-leader/): Discover what it takes to be a leader people will follow and find out what's stopping you being believed by those you lead.  - [Book waitlist](https://redefiningcomms.com/book/): Enter your details to join the waitlist and get early access to Jenni's brand new book, due for release 24 October 2024: - [Credibility Report – 2024](https://redefiningcomms.com/research-and-reports/credibility-report-2024/): In 2020, the global pandemic hit everyone, everywhere and leaders were catapulted into new territory. - [Huddle TY](https://redefiningcomms.com/huddle-ty/): Check your email for all the details. - [Research](https://redefiningcomms.com/research-and-reports/): Working with Dr Kevin Ruck, co-founder of PR Academy, in my role with the Internal Communications Research Hub, this report analyses industry and academic reports over the last 15 years to bring together insights into the value internal communications brings to organisations, employees and society. - [Our services](https://redefiningcomms.com/our-services/): We specialise in helping organisations and leaders improve internal communication, employee engagement and employee experience. - [What we do](https://redefiningcomms.com/what-we-do/): We specialise in helping organisations and leaders improve internal communication, employee engagement and employee experience. - [Internal communications](https://redefiningcomms.com/what-we-do/internal-communications/): This model for internal communications strategy will help align the function to your organisational strategy and includes fundamentals that will ensure your communication is influential and has a real impact. - [Frequently Asked Questions](https://redefiningcomms.com/remotely-interested-old/frequently-asked-questions/): We didn’t ask this in the survey, but we have followed up with the organisations who have taken part, and it is a mixture of company and personal phones use. - [Employee experience](https://redefiningcomms.com/what-we-do/employee-experience/): You can’t create a high-performing organisation without creating a great employee experience. This needs to include three elements of relationships, tools and processes and the work environment. - [Consultancy](https://redefiningcomms.com/our-services/consultancy/): Whether it’s internal communication, transformation, employee experience or leadership challenges, working directly with Jenni will help you get to the root cause of the things getting in the way of success.  - [Blog](https://redefiningcomms.com/blog/): Here Jenni shares insights and advice on a wide range of topics affecting organisations today – from effective communication, leadership credibility and employee experience, each blog is written to help you with those specific challenges you are facing right now.  Please use the search panel below if there's a specific topic you're interested in. And do get in touch if you have any questions. - [Leadership support](https://redefiningcomms.com/what-we-do/leadership-support/): To be an effective leader you need to be followed. To be followed you need to be believed and to be believed you need to be credible. Our work helps leaders become more effective with their team, their organisation and anyone they need to influence.  - [The Field Model™](https://redefiningcomms.com/our-services/consultancy/the-field-model/): The Field Model™ seeks to understand, diagnose and fix issues impacting organisations around the world. It can be applied to your organisation as a whole, the communication function to specifically target improvements, or focus on improving employee experience and how to remove the chaos at every stage. - [Home](https://redefiningcomms.com/): We help organisations develop leaders that people will follow. We do this by looking at your employee experience, internal communication and leadership credibility. - [Quarterly Workplace Huddle](https://redefiningcomms.com/huddle/): Register now to secure your ticket for an exclusive opportunity to learn about the latest insights and pick Jenni’s brain – with over 20 years of experience in communication there is little she hasn’t experienced! - [AMA waitlist](https://redefiningcomms.com/ama-waitlist/) - [Podcast Season Four](https://redefiningcomms.com/podcast-season-four/): https://www.youtube.com/watch?v=8UYJQ-xSWBc - [My account](https://redefiningcomms.com/my-account/): Login Username or email address *Required Password *Required Remember me Log in Lost your password? - [Shop](https://redefiningcomms.com/shop/) - [Basket](https://redefiningcomms.com/basket/): Your basket is currently empty. Return to shop - [Checkout](https://redefiningcomms.com/checkout/) - [Project support](https://redefiningcomms.com/our-services/project-support/): Project support includes all the expertise of the collective team so we can create the right team for your challenge.   - [The Field Model for internal communication](https://redefiningcomms.com/consultancy/the-field-model-organisational-change/internal-communication/): Get your communication infrastructure, channels and content right - [Leadership development](https://redefiningcomms.com/our-services/leadership-development/): There are always symptoms in the team or organisation that will tell you it's time to invest in leadership development.  - [Books](https://redefiningcomms.com/books/): If you’d like to delve deeper, our founder and CEO Jenni Field has published books that can help improve your internal communication, leadership, culture and employee experience. - [About](https://redefiningcomms.com/about/): I also wanted to create something that mirrored how I worked in-house and that is why we are a 'collective consultancy'.  - [Frequently Asked Questions (FAQs)](https://redefiningcomms.com/faqs-internal-communication-comms/): What is internal communication? ## Products - [Comms Reboot – The Communications Unconference 2026 – Toronto](https://redefiningcomms.com/product/comms-reboot-the-communications-unconference-2026-toronto/): Date: 17 June 2026 | 9:30 AM – 6:30 PM | Toronto Tickets:  $105 CAD (including applicable taxes) The international price will update based on your billing country at checkout. - [Comms Reboot – The Communications Unconference 2026 London](https://redefiningcomms.com/product/comms-reboot-the-communications-unconference-2026-london/): Venue: etc. venue, Fenchurch Street, London, UK Date: Friday 9 October 2026 Early bird ticket: £184 (inc fees & VAT) Agency ticket: £244.80 (inc fees & VAT) (Please note: Tickets are non-refundable, but they are transferrable. If you’re unable to attend, you can transfer your ticket to someone else by contacting our team at least two weeks before the event) - [The Leadership Lab Bundle](https://redefiningcomms.com/product/the-leadership-lab-bundle/): I created this “Leading With Credibility” because I’ve seen firsthand how mastering these 8 practices can transform not just careers, but entire organisations – without requiring leaders to adopt inauthentic personas or tactics that feel forced. Now, I’m bringing these same strategies directly to you in a format that makes this powerful knowledge accessible to leaders at every level. What's included: Full course access for 20 people, workbook, all bonuses, 20 copies of Nobody Believes You, The Credibility Reset Masterclass and a 30-minute online session with Jenni. - [The Team Builder Kit Bundle](https://redefiningcomms.com/product/the-team-builder-kit-bundle/): I created this "Leading With Credibility" because I've seen firsthand how mastering these 8 practices can transform not just careers, but entire organisations - without requiring leaders to adopt inauthentic personas or tactics that feel forced. Now, I'm bringing these same strategies directly to you in a format that makes this powerful knowledge accessible to leaders at every level. What's included: Full course access, workbook, all bonuses and 2 copies of Nobody Believes You (one for you and a friend) - [Comms Reboot – The Communications Unconference 2025 – Toronto](https://redefiningcomms.com/product/comms-reboot-the-communications-unconference-2025/): Date: June 25, 2025 | 9:30 AM – 6:30 PM | Toronto Tickets:  $90.40 CAD (including applicable taxes). SOLD OUT - [Deskless Workers Communication Toolkit](https://redefiningcomms.com/product/deskless-workers-communication-toolkit/): Grab the full research reports from 2019 and 2023 as well as two business case templates to help you get investment in a new channel or line manager communication skills, and a guide to channel measurement. Created by Jenni, this bundle brings the research into the business context to help you move your strategy forward. - [Nobody Believes You – Book – Signed by Jenni](https://redefiningcomms.com/product/nobody-believes-you-book-signed/): *LIMITED EDITION* Nobody Believes You: Become a Leader People Will​ Follow by Jenni Field   Based on four years of research, the book delves into the eight practices of credibility including empathy, trust, and capability. Each chapter shares insights that already exists about emotions, behaviours, leadership, and remote work to explore what is required to lead and manage teams well in a post-pandemic world. This book will help you become the kind of leader people want to follow and be the credible leader your team needs. Order your signed hardback copy for delivery with seven days (depending on Jenni's busy schedule!) If you would like to order more than one book, please contact us, so we can arrange the postage and delivery. - [Credibility Report 2024](https://redefiningcomms.com/product/credibility-report-2024/): After exploring different leadership types, personality types and academic papers from journals linked to the topic, an initial set of traits of credibility were defined. I tested the traits, practices and behaviours with leaders and followers, along with an extra hypothesis: ‘Did men and women feel about and prioritise the traits differently?’ The full research report is now available to download to discover the findings and understand the practices that make a leader ‘credible.’ - [Line of Sight (Download)](https://redefiningcomms.com/product/line-of-sight/): In 2021 we identified 12 insights that you need to know about line managers. For years, the role of the line manager has been something of a mystery.We all need an anchor point in our organisation. Something we tether to. This could be a person or a location, but it’s about having a point of connection. Are line managers an anchor point? Do we need line managers? What is their role today? We found out more about the challenges line managers face in organisations today, and how leaders, HR and Communication teams can help them thrive. PDF will be emailed to you after purchase. ## Podcasts - [Nobody Believes You: Why Being a Credible Leader is Important S5 EP10](https://redefiningcomms.com/podcast/nobody-believes-you-why-being-a-credible-leader-is-important-s5-ep10/): In the final episode of Season 5, Jenni recaps on the eight practices of credible leadership: capable, empathetic, integrity, likeable, supportive, trustworthy, visionary, and vulnerable.  - [Nobody Believes You: The Role of Vulnerability in Leadership S5 EP9](https://redefiningcomms.com/podcast/nobody-believes-you-the-role-of-vulnerability-in-leadership-s5-ep9/): In the penultimate episode of Season 5, Jenni talks all about the role of vulnerability in credible leadership. She discusses its significance during the pandemic, defines what it means to be vulnerable for leaders, and highlights the potential disconnect and chaos when leaders fail to show vulnerability.  - [Nobody Believes You: Why Having a Vision is Important S5 EP8](https://redefiningcomms.com/podcast/nobody-believes-you-why-having-a-vision-is-important-s5-ep8/): In the eighth episode of Season 5, Jenni explores the concept of being visionary as one of the eight practices essential for credible leadership. She provides a definition of visionary and emphasises the importance of clear communication, passion, and the ability to inspire action. - [Nobody Believes You: Being Trustworthy and Credible S5 EP7](https://redefiningcomms.com/podcast/nobody-believes-you-being-trustworthy-and-credible-s5-ep7/): In the seventh episode of Season 5, Jenni explores the critical role of trust in credible leadership. She defines what it means to be trustworthy, highlighting the importance of reliability alongside character and competence.  - [Nobody Believes You: Being a Supportive Leader S5 EP6](https://redefiningcomms.com/podcast/nobody-believes-you-being-a-supportive-leader-s5-ep6/): In the sixth episode of Season 5, Jenni discusses the importance of being a supportive leader as a cornerstone of credible leadership. Jenni defines what it means to be supportive, and outlines the chaos that can occur when a leader isn’t supportive.  - [Nobody Believes You: The Role of Likeability in Leadership S5 EP5](https://redefiningcomms.com/podcast/nobody-believes-you-the-role-of-likeability-in-leadership-s5-ep5/): In this fifth episode of Season 5, Jenni Field emphasises the importance of likeability as a crucial practice for credible leadership. She explains what likeability entails, debunks common misconceptions, and highlights the chaos that can ensue without it, including people not agreeing with your direction or intentionally working against it. - [Nobody Believes You: Why Having Integrity is Important S5 EP4](https://redefiningcomms.com/podcast/nobody-believes-you-why-having-integrity-is-important-s5-ep4/): In the fourth episode of Season 5, Jenni discusses the critical importance of integrity for leaders. Drawing from research and practical experiences, Jenni defines integrity as consistently keeping your word, being genuine, and behaving ethically.  - [Nobody Believes You: The Importance of Empathy as a Leader S5 EP3](https://redefiningcomms.com/podcast/nobody-believes-you-the-importance-of-empathy-as-a-leader-s5-ep3/): In the third episode of Season 5, Jenni explores the importance of empathy in leadership. She defines genuine empathy beyond just 'stepping into someone else's shoes' and shares personal stories highlighting the chaos that arises from a lack of empathy.  - [Nobody Believes You: Building Your Capability as a Leader S5 EP2](https://redefiningcomms.com/podcast/nobody-believes-you-building-your-capability-as-a-leader-s5-ep2/): In the second episode of Season 5, Jenni discusses the practice of capability as a crucial component of credible leadership. She explores the definition of capability, the chaos that ensues from its absence, and draws from her professional experiences to illustrate its impact on organisational credibility. - [Nobody Believes You: What is Credible Leadership? S5 EP1](https://redefiningcomms.com/podcast/nobody-believes-you-what-is-credible-leadership-s5-ep1/): In the first episode of Season 5, Jenni delves into the theme of credible leadership. She discusses the importance of credibility in leadership roles, her research on the topic, and introduces her definition of a credible leader. - [Nobody Believes You: Season 5 Trailer](https://redefiningcomms.com/podcast/nobody-believes-you-season-5-trailer/): Season Five is going to focus on leadership, specifically credible leadership. We've spent some time researching to find out what it is that makes a leader credible, and through our research, we discovered eight practices to become a credible leader, which we will be exploring throughout this season.  - [Chaos to calm: Bonus episode – How to communicate with deskless workers](https://redefiningcomms.com/podcast/chaos-to-calm-bonus-episode-remotely-interested-research-s4/): We had to include a bonus episode for us to share with you our brand-new research into deskless workers called Remotely Interested? - [Chaos to calm: International culture and its impact on communication with Sarah Black S4 E10 ](https://redefiningcomms.com/podcast/chaos-to-calm-international-culture-and-its-impact-on-communication-with-sarah-black-s4-e10/): In this final episode, Jenni talks to Sarah Black, global communications consultant, about the factors to consider when communicating within an international culture. Sarah talks about the challenges of working across different cultures, miscommunication when it comes to corporate values, and leadership expectations. As well as how small things can cause discontent, a lack of connection, and why people might even come across as rude when that’s completely unintended.   - [Chaos to calm: How to manage difficult conversations with Louisa Clarke S4 E9 ](https://redefiningcomms.com/podcast/chaos-to-calm-how-to-manage-difficult-conversations-with-louisa-clarke-s4-e9/): In this penultimate episode of season four, Jenni is joined by Louisa Clarke who is a specialist on how to manage difficult conversations. Are you a confrontation avoider? Louisa talks about moving away from the concept that having a difficult conversation involves being aggressive and bolshy. Louisa and Jenni discuss tips and tricks to help difficult conversations end up in a nicer place that cuts through the power dynamic. They talk about why having difficult conversations, setting boundaries, and setting expectations is our path to freedom, enabling things to run more smoothly. And how to do it in a way that’s warm and packed with values and integrity.   - [Chaos to calm: Why every leader needs a coach with Jo Twiselton S4 E8 ](https://redefiningcomms.com/podcast/chaos-to-calm-why-every-leader-needs-a-coach-with-jo-twiselton-s4-e8/): Leadership Coaching: From Personal Insight to Organisational Performance book by Graham Lee  - [Chaos to calm: Managing reputation and risk with Eva Maclaine S4 E7 ](https://redefiningcomms.com/podcast/chaos-to-calm-managing-reputation-and-risk-with-eva-maclaine-s4-e7/): Join Jenni as she talks to communications strategist, Eva Maclaine, about managing reputation and the risks involved. In a world where technology and social media can highlight anything, whether it’s true or not, maintaining a good reputation is high on leaders’ priorities. They discuss how working with integrity and mindfulness is key when navigating your way through managing your reputation.  - [Chaos to calm: Finding calm within your communications team with Katie Marlow S4 E6 ](https://redefiningcomms.com/podcast/chaos-to-calm-finding-calm-within-your-communications-team-with-katie-marlow-s4-e6/): In this episode, Jenni is joined by Katie Marlow, an expert in internal communications and many other things! They touch on the importance of the internal communications role when organisations feel chaotic, have too many priorities, or poor communication. Katie offers advice on how to reduce the chaos and find your calm.  - [Chaos to calm: How to build mental resilience in your organisation with John Humphreys S4 E5 ](https://redefiningcomms.com/podcast/chaos-to-calm-how-to-build-mental-resilience-in-your-organisation-with-john-humphreys-s4-e5/): Have you ever wondered where the responsibility for mental resilience lies in your organisation?  - [Chaos to calm: Translating your external brand into your employee experience with Lucy Kemp S4 E4 ](https://redefiningcomms.com/podcast/chaos-to-calm-translating-your-external-brand-into-your-employee-experience-with-lucy-kemp-s4-e4/): Everyone seems to be focusing on employee experience (EX) rather than employee engagement these days. It’s important to understand why people are job hopping and how to retain your top talent. In this episode employee experience strategist, Lucy Kemp, talks to Jenni about the employee experience and why it’s vital that you understand how important the line managers’ role is in translating your external brand into an authentic employee experience. They discuss why we need to give line managers the tools to develop their team and improve EX, as well as the importance of knowing what your people really want, and leadership buy-in.   - [Chaos to calm: Using data to make decisions with Benjamin Ellis S4 E3 ](https://redefiningcomms.com/podcast/chaos-to-calm-using-data-to-make-decisions-with-benjamin-ellis-s4-e3/): In this episode, Jenni talks to Benjamin Ellis from SocialOptic, one of our collective partners. He talks through how collecting the right type of data about your organisation and employees will help you to plug-in and find the answers you need. It’s all about measuring to take action.   - [Chaos to calm: Building an inclusive culture with Advita Patel S4 E2 ](https://redefiningcomms.com/podcast/chaos-to-calm-building-an-inclusive-culture-with-advita-patel-s4-e2/): In episode two, Jenni is joined by Advita Patel, inclusion and communications strategist, founder of Comms Rebel and part of our collective team, to talk about bringing a sense of calm around inclusion in the workplace.  - [Chaos to calm: Understanding organisational chaos with Jenni Field S4 E1 ](https://redefiningcomms.com/podcast/chaos-to-calm-understanding-organisational-chaos-with-jenni-field-s4-e1/): In the first episode of this season, Jenni delves into why communication is the antidote to organisational chaos. This is the only episode of season four that Jenni talks on her own (in all the others this season, she speaks with experts from our talented collective team).  - [Chaos to calm: How to know if leadership is for you S3 E10](https://redefiningcomms.com/podcast/chaos-to-calm-how-to-know-if-leadership-is-for-you-s3-e10/): In the final episode of series three, Jenni talks about how to know if leadership is for you. She looks at how we behave and the traits we need to be aware of in ourselves if we want to embark on a leadership journey. Jenni shares the different definitions of leadership and management, the varying styles of leadership, some of the broader insights about behaviours, and how they all link together. She also talks about trust and credibility too. - [Chaos to calm: Understanding the difference between empathy and compassion S3 E9](https://redefiningcomms.com/podcast/chaos-to-calm-understanding-the-difference-between-empathy-and-compassion-s3-e9/): In this episode, Jenni talks about the differences between compassion and empathy. She asks whether we need it, if we can build and grow it, and addresses some of the myths around empathy, especially when it comes to leadership. She also discusses how trust links to leadership and how this is all connected. Jenni looks at different aspects to consider when you are trying to build and grow empathy or if you are advising leaders on how they might want to do things a little differently. - [Chaos to calm: How to communicate sustainability and purpose inside organisations S3 E8](https://redefiningcomms.com/podcast/chaos-to-calm-how-to-communicate-sustainability-and-purpose-inside-organisations-s3-e8/): Welcome to this episode of Redefining Comms with me, Jenni Field. Today, I'm going to be talking about communicating sustainability and purpose. This is a topic that was suggested by my community on Twitter when I asked people what they wanted me to talk about in season three. And it's no real surprise, I think, with ESG, so environment, social and governance, with climate change and purpose all being really hot topics for organisations, it really wasn't a surprise that this came up on the list for leaders and communicators.  - [Chaos to calm: Culture, employee lifecycle and improving the employee experience S3 E7](https://redefiningcomms.com/podcast/chaos-to-calm-culture-employee-lifecycle-and-improving-the-employee-experience-s3-e7/): In recent years we have seen an increase in the conversations about the employee experience and how this links to the culture of an organisation. What we often miss, is the component parts of that experience. We don’t take time to look at each element of the employee life cycle and how the experience feels. - [Chaos to calm: What are the best tools to help you prioritise? S3 E6](https://redefiningcomms.com/podcast/chaos-to-calm-what-are-the-best-tools-to-help-you-prioritise-s3-e6/): Do you love a post-it note? Is that enough to help you focus on the most critical things on your ever-growing “urgent” list? Prioritising can be hard at the best of times and in this episode, Jenni helps you by sharing three tools from her toolkit. She looks at the chaos that comes from a lack of prioritisation. And touches on the importance of clarity for your team to ensure you’re being realistic and fair to yourself as part of the process. - [Chaos to calm: What does an internal communications function do? S3 E5](https://redefiningcomms.com/podcast/chaos-to-calm-what-does-an-internal-communications-function-do-s3-e5/): Have you ever wondered what exactly an internal communications function does? - [Chaos to calm: How to rebuild trust S3 E4](https://redefiningcomms.com/podcast/chaos-to-calm-how-to-rebuild-trust-s3-e4/): In this episode, Jenni shares research into how to rebuild trust. She discusses how a lack of trust leads to chaos, what factors need to be considered and offers some insights from reading about trust and leadership. Jenni shares her advice to help you take action and go from chaos to calm, including the six elements of rebuilding trust. - [Chaos to calm: Why we need unity in our leadership teams S3 E3](https://redefiningcomms.com/podcast/chaos-to-calm-why-we-need-unity-in-our-leadership-teams-s3-e3/): Jenni shares the signs of chaos that can manifest in leadership teams to help you identify these from your own experience, and how to move from chaos to calm. She discusses how to ensure the direction of travel is clear, plus five ways to improve how you lead as a team. - [Chaos to calm: The importance of being a learning organisation S3 E2](https://redefiningcomms.com/podcast/chaos-to-calm-the-importance-of-being-a-learning-organisation-s3-e2/): In episode two, Jenni looks at what it means to be a learning organisation. She discusses the evolutionary mindset needed by the leadership team and the things to consider if you want to make some changes both in your mindset or in your organisational culture. She also shares eight ways to grow an evolutionary mindset. - [Chaos to calm: Why we need to focus on employee alignment S3 E1](https://redefiningcomms.com/podcast/chaos-to-calm-why-we-need-to-focus-on-employee-alignment-s3-e1/): In episode one, Jenni talks about employee alignment, having spent some time researching and discussing whether employee engagement has been a distraction for organisations and leaders – and whether we should, in fact, be focusing on employee alignment instead. Jenni shares the differences between employee engagement, internal communication and employee alignment. She also looks at why a lack of clarity over these terms can create chaos and what you need to do to make sure you aren’t focusing on the wrong things for you and your team.  - [Chaos to calm: Influence and persuasion S2 E10](https://redefiningcomms.com/podcast/chaos-to-calm-influence-and-persuasion-s2-e10/): Influence and persuasion are essential no matter what role you’re in. In this episode, Jenni explores some theories about influence and persuasion and the potential links to chaos. She also shares five things to consider when it comes to influencing and the potential risk of crossover into manipulation. - [Chaos to calm: Communicating change S2 E9](https://redefiningcomms.com/podcast/chaos-to-calm-communicating-change-s2-e9/): In this episode, Jenni talks broadly about communicating change inside organisations. She looks at why it goes wrong, three factors critical to success, six things that concern people about change and what to consider to communicate effectively and address those concerns. She also shares a quick-win approach, plus resources for further listening or reading. - [Chaos to calm: Why accountability can be hard S2 E8](https://redefiningcomms.com/podcast/chaos-to-calm-why-accountability-can-be-hard-s2-e8/): Why do we need accountability and why is it so hard? In this episode, Jenni looks at how lack of accountability can cause chaos, its impact on trust, and the reasons why it's critical to employee engagement. She suggests ways to improve accountability for you and others, and how to strengthen the link to organisational culture. - [Chaos to calm: Building trust and credibility S2 E7](https://redefiningcomms.com/podcast/chaos-to-calm-building-trust-and-credibility-s2-e7/): What is trust? What is credibility? Are they the same? Can you have one without the other? - [Chaos to calm: Managing stakeholders S2 E6](https://redefiningcomms.com/podcast/chaos-to-calm-managing-stakeholders-s2-e6/): Who are your stakeholders? Why do you need to manage stakeholders? What happens if you don’t? - [Chaos to calm: How to listen to employees S2 E5](https://redefiningcomms.com/podcast/chaos-to-calm-how-to-listen-to-employees-s2-e5/): In this episode, Jenni lifts the lid on the chaos that comes from not listening and the risks of listening too much to the wrong people. She also shares five things to do differently to create calm when listening to employees. - [Chaos to calm: Mergers and acquisitions S2 E4](https://redefiningcomms.com/podcast/chaos-to-calm-mergers-and-acquisitions-s2-e4/): In this episode, Jenni tackles mergers and acquisitions, the differences between the two, the risks of combining the two terms and, when it comes to communication and culture, how easily organisations can spiral into chaos. - [Chaos to calm: Team friction S2 E3](https://redefiningcomms.com/podcast/chaos-to-calm-team-friction-s2-e3/): Blog: How to avoid team friction – from poles apart to pulling together - [Chaos to calm: Loss of purpose S2 E2](https://redefiningcomms.com/podcast/chaos-to-calm-loss-of-purpose-s2-e2/): Organisational purpose looms large on leadership agendas as we move out of the pandemic. In this episode, Jenni’s broad look at this big topic will help you think differently about the chaotic impact purpose can have on an organisation when it disappears and the length of time it takes for that impact to be felt. Plus three questions to help you turn chaos to calm. - [Chaos to calm: Leading remotely S2 E1](https://redefiningcomms.com/podcast/chaos-to-calm-leading-remotely-s2-e1/): Welcome to this episode of Redefining Comms with me, Jenni Field. Now, this is the first episode of season two, and today I'm going to be talking about a topic that's been on the agenda for leaders and organisations for the last few years, and that's the topic of leading remotely. Now, it's something I've been reading about, speaking about, talking about for the last few years, and my conclusion from all of these conversations is that it all comes back to relationships. Now, whether or not that's a comfortable word for you in business is another conversation, but relationships in the workplace is a phrase that we don't often use. - [Chaos to calm: Why communication is important S1 bonus episode](https://redefiningcomms.com/podcast/chaos-to-calm-why-communication-is-important-s1-bonus-episode/): Season 2 kicks off in a few months, but Jenni couldn’t leave you in a listening limbo without an episode! Are you looking at communication within your organisation, why you should invest in it, or what’s causing chaos? At just 4 mins 30 secs, this bite-sized episode sums up the five principles of why communication is important. - [Chaos to calm: Organisational growth S1 E10](https://redefiningcomms.com/podcast/chaos-to-calm-organisational-growth-s1-e10/): Today I'm going to be talking about organisational growth. I want to talk about the sort of chaos this creates and how you can start to fix things. So, in the next 15 minutes, we'll talk about the sort of chaos we see when there is rapid growth in organisations. We'll talk about why it occurs and the six things you can do to fix it. - [Chaos to calm: Culture and Leadership S1 E9](https://redefiningcomms.com/podcast/chaos-to-calm-culture-and-leadership-s1-e9/): In this episode, Jenni defines culture and leadership, and their crucial roles in creating calm within organisations. She explains the rationale behind grouping the two together based on the belief that culture must be intentional and that intention must come from the top. And also shares tips and practical techniques on how culture and leadership can create calm. - [Chaos to calm: Employee engagement, employee experience and internal communication S1 E8](https://redefiningcomms.com/podcast/chaos-to-calm-employee-engagement-employee-experience-and-internal-communication-s1-e8/): In this episode, Jenni defines and compares employee engagement, employee experience and internal communication and how they’re intrinsically linked. She explains why aligning each element is important and that ignoring them leads to organisational chaos. - [Chaos to calm: The Field Model™ S1 E7](https://redefiningcomms.com/podcast/chaos-to-calm-the-field-model-s1-e7/): In this episode, Jenni talks about the three phases of The Field Model, why she devised it, and gives examples of what the many faces of chaos can look like. She shares tips on how to understand what’s really going on, why it’s important to diagnose root causes, and how to fix things for the long term. - [Chaos to calm: Mental resilience S1 E6](https://redefiningcomms.com/podcast/chaos-to-calm-mental-resilience-s1-e6/): In this episode Jenni talks about mental resilience, explains how it differs from mental health, and shares coping strategies to practise every day to build resilience and enable you to better handle life’s setbacks. She introduces us to "hopeful equanimity" – that balance of hope and optimism with realism – and some preparation strategies based around reframing and drawing on past experiences. Find out the five elements of building mentally resilient teams. - [Chaos to calm: Fear and trust S1 E5](https://redefiningcomms.com/podcast/chaos-to-calm-fear-and-trust-s1-e5/): In this episode Jenni talks about the role of fear in organisations and society, and how to build trust. She shares how fear creates chaos inside organisations and how we need to understand more about how we work as human beings. Find out the five things you need to know about fear and how it can be created in us, as well as five things to help you create trust in leadership.  - [Chaos to calm: Impactful communication S1 E4](https://redefiningcomms.com/podcast/chaos-to-calm-impactful-communication-s1-e4/): In this episode, Jenni talks about impactful communication skills, identifies the chaos that comes from not training people in communication, and shares six things to consider when it comes to being impactful in turning chaos to calm.