Line of Sight

Line of Sight report cover

For years, the role of the line manager has been something of a mystery. For those working in internal communication, the line manager is sometimes seen as a  barrier to effective communication throughout an organisation.

We all need an anchor point in our organisation. Something we tether to. This could be a person or a location, but it’s about having a point of connection. 

Are line managers an anchor point? Do we need line managers? What is their role today? We teamed up with research and data experts, SocialOptic, to explore these questions.



We identified 12 insights that you need to know about line managers in 2021. Here are five key findings:

The key things about line managers that we need to be aware of when looking at internal communication, organisational design and training. 

  1. More experienced managers know their weaknesses 
  2. Internal communication is not good enough
  3. Line managers aren’t listening
  4. Matrix management has an impact on happiness
  5. Empowerment is not the same as autonomy.
This research is the first part of a larger piece of research. Our initial recommendations centre around addressing the lack of skills that exist, specifically around listening. The use of 360-degree feedback for line managers would help explore how teams feel about communication and engagement. 

Find out more about the research in this short video and get in touch if you’d like to be involved in our ongoing investigations into this topic. 

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