What we do
Employee experience
Why have a good employee experience?
Employees want to work somewhere that cares about them. They care about what happens to those around them, in their team and in the organisation and how you develop and nurture talent is a big factor in retention.
Having a good employee experience means that people know what you stand for, you have managed expectations of people who want to join you and work with you and your reputation matches the reality.
What does a bad employee experience feel like?
Mapped to the employee lifecycle, it’s when there has been little or no thought to each stage and this leaves people feeling confused, sometimes angry and disappointed. If we let things happen organically, we risk them getting chaotic.
Managers don’t have time to spend with their team. There is little consideration for their development and growth, no conversation or support, and individuals feel that their opinion and ideas are not valued.
People don’t care. Why should they when the organisation doesn’t care about them. This might not even be intentional but when there is a misalignment in expectations between the individual the organisation, there is only so long the relationship can survive.
Download - How to create your employee experience strategy
When we talk about the employee experience, we consider three key areas: relationships, tools/processes and the environment. Download now to create your employee experience strategy.
Common problems in employee experience
You don’t have an Employee Value Proposition (EVP)
For some organisations this is a completely new concept. Knowing what you offer employees in exchange for the work they do – the promise between you both - is an important part of the employee experience and the employee lifecycle
People aren’t staying with the organisation
If people are leaving without an exit interview or any understanding about why, you can’t prevent it happening again. Culturally, how do you manage the separation of employees when they do leave? There is a need to be intentional here for existing and future employees.
Leaders don’t understand the employee experience
If leaders aren’t curious, don’t understand the different aspects that make an employee experience and the role of individuals and the organisation as a whole, there will be issues with employee relations across the organisation.
Reputational damage to the brand
People talk. If what happens inside isn’t the same as what is projected outside, the alignment is off and expectations aren’t matched. People talk to friends, online and to anyone who will listen when they have had a bad experience and the risk is high for brand damage.
People aren’t joining the company
If people don’t know what you stand for, your culture, your values, how things work etc. then they won’t join you. Knowing what the process is for joining and what’s expected to make sure values are aligned between the individual and the organisation is key to a healthy start.
Engagement scores are low or falling
If people are disengaged it’s because they don’t trust the leaders, managers or the organisation. This can be because of a poor experience and that could be for any number of reasons around relationships, the environment they work in and the tools an processes in place. Get to the root cause to fix it properly.
Improving relationships
When I brought Redefining Communications in to help the organisation, we were in a very early stage of setting up an internal communications function. Their strategic direction and practical support have helped us make a positive impact with our employees.Improving relationships
Inclusion Week is a key opportunity to engage with our people on this topic and we wanted to take a fresh, relatable, and relevant approach. The Redefining Communications team really helped us shape our thinking and deliver an outstanding campaign – they brought invaluable insight and creativity to the process, and we’re delighted by how our people responded.Improving relationships
Having previously worked with Redefining Communications, we wanted some expert communications advice and steer on a few key strategic priorities and initiatives, including organisational values and staff engagement. They took the time to get to know our organisation and the journey we were on, spoke to key stakeholders, and tailored their services to our needs. Their insights and inputs were thoughtful, contextualised, and holistic, and our contacts at Redefining Communications were a ‘critical friend’ when needed.Our happy clients
FAQ on employee experience
MacLeod and Clarke view employee engagement as:
“A workplace approach designed to ensure that employees are committed to their organisation’s goals and values, motivated to contribute to organisational success, and are able at the same time to enhance their own sense of well-being”.
When you work with us as your employee engagement consultant, we’ll want to explore the employee lifecycle, the organisational culture and the employee experience. Employee engagement objectives need to be linked to the overall organisational strategy and the culture you’re trying to achieve.
The employee lifecycle typically consists of six stages: attraction, recruitment, onboarding, development, retention, and separation. Each stage presents its own challenges and opportunities, so it’s important to focus on them individually rather than one big, long journey. We have shared more about it in this blog post: redefiningcomms.com/what-are-the-stages-of-the-employee-lifecycle/
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