Leading with Credibility: an online leadership course for new and middle managers.
Learn the 8 practices that make people believe you and follow your lead. You’ve got the job title. Now you need your team to believe in you.
Leading with Credibility is an online course for new and middle managers who want their team to follow their lead, not just nod in meetings. Across 10 video modules (around five hours), I take you through the 8 practices of credible leadership from my research and the book Nobody Believes You.
You’ll get the Credibility Wheel framework, a practical workbook and the Credibility Gap Assessment, so you know exactly where to focus. £497, with lifetime access.
Does this sound familiar?
You share an important direction with your team. People agree in the meeting. Then nothing changes.
That’s the credibility gap: the distance between the authority you have on paper and how much your team actually believes in you.
It’s common when you’re new to managing, or when you’re stuck in the middle, passing on decisions you didn’t make to a team that wants answers you don’t have. And most leadership advice doesn’t help. Being told to “be more authentic” or “show vulnerability” isn’t a plan.
Credibility isn’t something you’re born with. It’s built through 8 specific practices, and you can learn them. This course shows you how.
Who this course is for
This course is for you if you’re:
- A new or first-time manager who’s been promoted for being good at the job, and now has to lead the people you used to work alongside.
- A middle manager caught between senior decisions and a team that wants answers, and you need them to trust you either way.
- A specialist moving into leadership, including internal communicators stepping up to lead a team or function.
Leading a senior or executive team? The course is designed for individual managers. For CEOs, MDs and leadership teams, I work directly with you through advisory and development support. Find out about leadership advisory and development
Developing a group of managers? Team packages include online and in-person sessions with me and we tailor these to you and your team when needed.
What you'll learn
The course works through each of the 8 practices of credible leadership: what it is, why it matters to your team, and what to do differently on Monday.
The 8 practices: capable, likeable, empathetic, integrity, supportive, trustworthy, visionary, vulnerable.
You don’t need to be strong in all eight at once. The Credibility Gap Assessment shows you which practices to focus on first, so you spend your time where it’ll make the most difference.
£497 · around five hours · lifetime access
Meet Jenni Field
I’m Jenni Field, founder of Redefining Communications and author of Nobody Believes You: Become a Leader People Will Follow. I’ve spent more than 20 years helping leaders and organisations communicate more clearly.
The course is built on my research into why some leaders are believed and others aren’t. It found that technical expertise and a job title aren’t enough. People follow leaders who show 8 specific practices, and the good news is that those practices can be learned.
I’ve worked with over 100 organisations, including Gymshark, Trainline, Boden, BAE Systems and SGN. Leading with Credibility puts the same framework I use with those leadership teams into a format any manager can work through at their own pace.
Sign up to "Leading with Credibility" and you will:
Know where you stand
Understand how your team sees you, and which of the 8 practices to work on first.
Get your team behind your decisions
Explain direction in a way people trust and act on, not just agree with in the meeting.
Lead in your own way
Build credibility without changing your personality or pretending to be someone you’re not.
Handle difficult conversations
Keep your credibility when the message is unwelcome or the situation is tense.
Show you’re ready for the next step
Demonstrate the leadership skills that matter for bigger roles.
What's included
10 video modules (around five hours)
Work through them at your own pace. Most people take two to three weeks, at about 30 minutes a day.
The Credibility Wheel
The framework behind the 8 practices, with clear guidance on developing each one.
Practical Workbook
Exercises and planning templates to help you apply each practice with your own team.
Credibility Gap Assessment
An online assessment that shows your strengths and gaps, so you know where to start.
Get started for just £497
What's included in "Leading with Credibility":
- Full online video course access
- Credibility Wheel Framework
- Practical Workbook
- Credibility Gap Assessment
- Lifetime access
30-day money-back guarantee
Complete the first three modules and put the practices into action with your team. If you don’t see a difference in how your team responds, email us within 30 days of buying and we’ll give you a full refund.
FAQ
It’s the gap between the authority you have on paper and the belief your team actually has in you. You can see it when people agree in meetings but don’t follow through, or when your decisions get second-guessed. The course helps you find where your gap is and close it.
It depends on your starting point and your team, but you can start making changes straight away. The course takes about five hours, and most people complete it over two to three weeks. Credibility builds through what you do consistently after that, and the workbook helps you plan it.
Yes. Credibility doesn’t depend on personality. The 8 practices are about what you do, not who you are, so you can build them in a way that suits your own style.
The course is self-paced and designed for individual managers. Advisory and development support is tailored to your organisation and usually involves senior leaders or whole leadership teams. Find out more about leadership advisory and development
Yes. Team packages for 5, 20, 50 and 150 people include online and in-person sessions with Jenni. Just let us know if you would like to explore these.
Be the manager your team believes in.
Your title gives you authority. Credibility is what makes people follow you. Start building it today.