That’s the question I was asked by one of my clients recently. It was interesting as I’ve been reading more widely about trust and credibility in recent months. I didn’t have an answer because we mainly talk about the things to do to create trust from a starting point of neutral. What happens if trust …
How often do you say you’re going to do something and then put it on the backburner? Here, Chloe Michel, marketing specialist, and part of the Redefining Communications collective discusses the say-do gap and what we can do to narrow it. With so many deadlines, conflicting demands and constantly changing circumstances, the say-do gap – …
Edelman’s Trust Barometer has been running for 20 years. With over 34,000 respondents across 28 markets, it’s a trusted source and snapshot into trust in business, government, NGOs and media. Many of us working in communications have the annual launch date of this report marked in our diaries because we use these findings to inform …
Edelman’s Trust Barometer 2020: is ethics on your radar? Read More »
Trust at work – something we can take for granted and something that needs to be the core focus for organisations according to the latest Edelman Trust Barometer – a global online survey with over 33,000 respondents. The study started in 2000 when NGO’s were the most trusted in the world – and this has …
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