trust

Trust and narrowing the say-do gap

How often do you say you’re going to do something and then put it on the backburner? Here, Chloe Michel, marketing specialist, and part of the Redefining Communications collective discusses the say-do gap and what we can do to narrow it. With so many deadlines, conflicting demands and constantly changing circumstances, the say-do gap – …

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Edelman’s Trust Barometer 2020: is ethics on your radar?

Edelman’s Trust Barometer has been running for 20 years. With over 34,000 respondents across 28 markets, it’s a trusted source and snapshot into trust in business, government, NGOs and media. Many of us working in communications have the annual launch date of this report marked in our diaries because we use these findings to inform …

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