Employee care: Why ‘we care’ messages fail & what your comms must do instead
I’ve watched countless organisations roll out “people-first” initiatives, complete with glossy internal campaigns proclaiming how much they value their employees. The messaging looks polished. The leaders say the right things. Yet employees remain cynical, disengaged, and unconvinced. And it seems it’s only getting worse this year with more and more internal comms professionals getting in […]
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