Master the 8 Proven Practices That Build Leadership Credibility

So people trust, follow, and believe in you
(even when they don’t right now)

A research-backed framework that transforms struggling managers into respected leaders –
without changing your personality or pretending to be someone you’re not.

You know that sinking feeling when you share an important direction with your team, only to see it quietly ignored?

You’re experiencing the credibility gap – that frustrating disconnect between having authority on paper and having the genuine trust that makes people willingly follow your lead.

Many managers fear they’ll never command the respect of their team. Each interaction that results in half-hearted compliance or subtle resistance chips away at your confidence. You might worry that despite your expertise and good intentions, you’re just not cut out for leadership.

What’s worse, most leadership advice tells you to simply “be more authentic” or “show more vulnerability” – but these vague suggestions alone don’t solve the fundamental problem, and they might even backfire if you don’t understand the complete picture of credible leadership.

The truth is, leadership credibility isn’t a natural gift some are born with – it’s a specific set of practices that can be learned and mastered. My research revealed that people will follow those who are more than just charismatic or authoritative. To be an effective leader, you need apply eight fundamental practices that make people believe in and genuinely want to follow you.

That’s why I created “Leading with Credibility: Mastering the 8 Practices of Effective Leadership.” This comprehensive online course delivers the exact framework you need to transform from a manager who gives directions to a leader people truly want to follow.

What others are saying:

A Remarkable 2-Month Transformation

“I’ve always been technically skilled, but when I was promoted to team leader, I struggled to get people to take my direction seriously. They’d nod in meetings but then continue doing things their own way. After implementing the 8 practices from Jenni’s course, everything changed. My team now comes to me for guidance, follows through on commitments, and we’re exceeding our targets. The transformation in just two months has been remarkable – and I didn’t have to change who I am as a person.”

Sarah T.
Marketing Team Leader

Picture this...

Imagine walking into your next team meeting with genuine confidence, knowing that when you speak, people truly believe in your vision and direction.

Picture your team actively implementing your strategies not because they have to, but because they trust your judgment and want to follow your lead.

Consider how it would feel to finally overcome that nagging self-doubt about whether you’re “leadership material” – replaced by the certainty that comes from knowing exactly how to build credibility with anyone you lead.

This isn’t just a fantasy – it’s the reality that awaits you when you master the 8 practices of credible leadership. With these proven strategies, you’ll transform how others perceive and respond to you, creating an environment where your leadership naturally inspires action and results.

Start your "Leading with Credibility" journey today and transform how your team responds to your leadership.

Click the button to get the course and start building your leadership credibility in under 5 hours!

Meet Jenni Field

I’m Jenni Field, author of the bestselling book “Nobody Believes You” and a leadership communication strategist with over 20 years of experience helping leaders and organizations move from chaos to calm.

Throughout my career working with leaders across industries, I’ve discovered a fundamental truth: technical expertise alone doesn’t make someone a leader people will follow. Through my own research I identified the exact 8 practices that separate leaders who are merely heard, from those who are truly believed.

As founder and CEO of Redefining Communications, I’ve helped countless managers and executives develop these essential practices, transforming how they connect with and influence their teams. My research-backed approach has been featured in international leadership conferences, and my methodologies are now endorsed by the Credibility Institute as the definitive framework for building leadership credibility.

I created “Leading With Credibility” because I’ve seen firsthand how mastering these 8 practices can transform not just careers, but entire organisations – without requiring leaders to adopt inauthentic personas or tactics that feel forced. Now, I’m bringing these same strategies directly to you in a format that makes this powerful knowledge accessible to leaders at every level.

Sign up to "Leading with Credibility" and you will:

Transform your team's responsiveness

Transform your team's responsiveness – watch as your directions change from being questioned to being eagerly implemented.

Gain unwavering trust from those you lead

Build the kind of trust that withstands challenges and creates loyal, committed team members.

Overcome self-doubt

Replace uncertainty with the confidence that comes from knowing exactly how to lead effectively.

Balance your natural personality with effective leadership

Learn how to lead authentically without pretending to be someone you're not.

Navigate difficult conversations with confidence

Master the art of communication that builds credibility even in challenging situations.

Create a more engaged, productive team

Lead a group that consistently outperforms expectations because they believe in your vision.

Accelerate your career progression

Position yourself as leadership material for higher-level roles and responsibilities.

What others are saying:

Authentic Leadership That Delivers Real Results

“I always thought I needed to be more forceful or charismatic to be taken seriously as a leader. Jenni’s Credibility Wheel framework showed me that wasn’t true at all. After implementing these practices, employee engagement scores in my department increased by 37% in just six months. More importantly, we reduced turnover by half and improved productivity significantly. This isn’t just theory – it delivers measurable results while allowing you to lead in a way that feels authentic.”

Mark J.
Operations Director

What's included

Comprehensive 10-Module Video Course

Learn about the eight practices of credible leadership, so you understand not just what to do, but why and how to implement them.

The Complete Credibility Wheel

Proprietary framework that breaks down the eight essential practices of credible leadership with clear guidance on how to develop each one.

Practical Leadership Workbook

A downloadable workbook with exercises, assessments, and implementation plans to help you apply each of the eight practices.

Credibility Gap Assessment

Identify your specific credibility strengths and gaps with our online assessment tool to help you focus on the right practice for you.

Save £300 today...

This special launch price of £197 is only available until 20 May 2025, after which “Leading With Credibility” will increase to its regular price of £497.

Get started for just £197

What's included in "Leading with Credibility":

Bundles:

Invest in your team to develop individual leadership skills with one of our bundles, complete with individual course access, copies of Nobody Believes You and added extras for maximum impact.

The Team
Builder
Kit

What's included:

The Leadership
Lab

What's included:

The
Culture
Shifter

What's included:

Guarantee

I’m so confident that “Leading with Credibility” will transform your leadership effectiveness that I offer a 30-day money-back guarantee.

If you complete the first three modules, implement the practices, and don’t see an improvement in how your team responds to your leadership, simply reach out to our team, and we’ll process a full refund. I believe so strongly in this framework that I’m willing to take on all the risk.

FAQ

Unlike generic leadership training that focuses on theory or one-size-fits-all approaches, “Leading with Credibility” provides a specific, research-backed framework addressing the root cause of leadership challenges – credibility. This course is endorsed by the Credibility Institute and based on extensive research with leaders and their teams. The 8 practices framework has been proven effective across industries and leadership levels, offering practical, implementable strategies rather than vague advice like “be more authentic” or “show more vulnerability” without context.

Absolutely! One of the most powerful aspects of the 8 practices framework is that it works regardless of your natural personality type. You don’t need to be extroverted, charismatic, or naturally commanding to be a credible leader. The course is designed to help you build credibility in ways that feel authentic to your personal style and strengths. Many of our most successful students describe themselves as quiet, thoughtful leaders who now command respect without having to change who they are fundamentally.

The course is approximately 5 hours of video content, designed specifically for busy leaders. The modules are divided into manageable segments that you can complete at your own pace. Most leaders complete the course over 2-3 weeks, spending about 30 minutes per day on the material. The course is self-paced and available to you forever, so you can take as much time as you need or revisit specific modules whenever challenges arise.

The course is valuable for leaders at all levels. New managers will gain a crucial foundation in leadership credibility that will accelerate their effectiveness and help avoid common pitfalls, while experienced leaders will gain insights into specific practices they may have overlooked and strategies to address persistent challenges. The framework scales with your experience – the practices remain the same, but their application evolves as you progress in your leadership journey.

Stop struggling to be heard and start being a leader people actually believe.

Your team is waiting for the kind of leadership that inspires and motivates them to take action and succeed. Invest in “Leading with Credibility” today and become the credible leader you’re meant to be.

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