How to get business outcomes for clients

A view from the top podcast with Adrian Copley

In this episode of A View From The Top, Adrian Cropley talks to Jenni about her career trajectory from communication officer to business entrepreneur and how she uses her strategic prowess to get business outcomes for her clients. The pair speak  in depth about delivering value to an organisation and leading as a senior advisor, and even take a trip down memory lane, exploring the early days of internal communication.

“The common thing that I tend to see is making sure that you’re addressing the business problems through improving communication. That’s something I learned early on. You can see how The Field Model came about for me as a consultant in terms of that Understand, Diagnose, and Fix.
 
“You have to get involved with the operations and the rhythm of an organisation and how it flows because you can’t put a communication function in or the structure in without looking at how things move and how things get done. If you ignore that, and just look at channels, you’re not going to succeed because you’re just papering over the cracks.”

Listen for Jenni’s pearls of wisdom for getting ahead in your communication career.

About the author:
Internal Communications
Jenni Field

Jenni Field is an expert in leadership credibility and internal communication.

Host of the popular Redefining Communications with Jenni Field podcast and author of Influential Internal Communication, and Nobody Believes You, her work as an international speaker and coach, helps leaders and their organisations become more efficient and more engaging.

After spending 13 years working inside organisations as Head of Internal Communications and Communications Director, Jenni set up the consultancy Redefining Communications to help organisations and teams use communication to go from chaos to calm.

Since 2017 Jenni has published two books, hosted two popular podcasts that discuss leadership, communication and wellbeing and conducted research into communication with deskless workers, the role of line managers and why we follow some leaders and not others.

In 2020 she was the President of the Chartered Institute of Public Relations, and she holds qualifications and accreditations in internal communication, company directorship and facilitation.

She is an impressive speaker, inspiring leader and is globally recognised in the communication industry as a force for change in the way leaders and organisations as a whole communicate with their teams.

You can find her on LinkedIn and Instagram

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