Frontline workers – protecting the “third space”

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Frontline workers blog for Blink Jenni Field

In this blog for Blink, global communication expert, Jenni Field shares her advice for improving communication with frontline workers.

“We must reach this audience in a way that doesn’t invade the “third space” – places frontline workers convene. We often put intrusive screens or newsletters in the third space, when it should be a place to unwind and connect. The frontline audience is traditionally time-poor, so we need to think differently about the ways we engage them in corporate content. You’re competing for space, so you need personalised content to make the experience relevant.”

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