In this blog for Blink, global communication expert, Jenni Field shares her advice for improving communication with frontline workers.
“We must reach this audience in a way that doesn’t invade the “third space” – places frontline workers convene. We often put intrusive screens or newsletters in the third space, when it should be a place to unwind and connect. The frontline audience is traditionally time-poor, so we need to think differently about the ways we engage them in corporate content. You’re competing for space, so you need personalised content to make the experience relevant.”