Nobody Believes You: Being Trustworthy and Credible S5 EP7

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In the seventh episode of Season 5, Jenni explores the critical role of trust in credible leadership. She defines what it means to be trustworthy, highlighting the importance of reliability alongside character and competence. 

Jenni discusses the detrimental effects of lacking trust in an organisation, sharing a story about Peter, a CEO whose oversight led to a slow erosion of trust. She also provides three actionable strategies for building trust: making the first move, transparent communication, and being reliable. 


Episode Timestamps:

  • 00:32 – Defining Trustworthiness
  • 01:52 – The Importance of Reliability
  • 02:52 – The Slow Erosion of Trust
  • 06:10 – Strategies to Build Trust
  • 06:46 – Three Key Practices for Trustworthiness

When there is trust in leaders, people will be engaged in the work and the organisation. So without trust, there is disengagement. And this is important for leaders who might be looking at the numbers of an employee engagement survey or any of those sorts of data, because if it’s low, it means that they don’t trust you. – Jenni Field


Key Takeaways From This Episode:

  • Trustworthiness extends beyond not lying—it’s intrinsically linked to credibility
  • Trust often erodes slowly over time, leading to significant organisational challenges
  • Slow erosion of trust can be due to a leader neglecting face-to-face interactions and focusing too much on external stakeholders
  • 3 key practices for building trust within your leadership

Thank you for listening! 

Keep the conversation going, ask questions and share your thinking by joining the Redefining Communications community, and connecting with Jenni on LinkedIn, Instagram and X(Twitter).

Important Links & Mentions: 

About the author:
Jenni Field

Jenni Field is an expert in leadership credibility and internal communication.

Host of the popular Redefining Communications with Jenni Field podcast and author of Influential Internal Communication, and Nobody Believes You, her work as an international speaker and coach, helps leaders and their organisations become more efficient and more engaging.

After spending 13 years working inside organisations as Head of Internal Communications and Communications Director, Jenni set up the consultancy Redefining Communications to help organisations and teams use communication to go from chaos to calm.

Since 2017 Jenni has published two books, hosted two popular podcasts that discuss leadership, communication and wellbeing and conducted research into communication with deskless workers, the role of line managers and why we follow some leaders and not others.

In 2020 she was the President of the Chartered Institute of Public Relations, and she holds qualifications and accreditations in internal communication, company directorship and facilitation.

She is an impressive speaker, inspiring leader and is globally recognised in the communication industry as a force for change in the way leaders and organisations as a whole communicate with their teams.

You can find her on LinkedIn and Instagram

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