In this article for Staffbase, Jenni Field talks to Robert Grover following her keynote speech at VOICES London 2022. Jenni discussed the changing state of the comms industry and its current trends. Afterwards, she sat down to talk more about the role influential internal communication must play in times of transformation and the need for today’s corporate leaders to better understand their people.
“Organizations are kind of a myth. They don’t necessarily really exist. You can have a brand, you can have buildings and assets, but organizations are made up of people. For us to have influential or good internal communication, we have to understand people better. What’s happened over the years is we haven’t really progressed in our understanding of what it is to be human. Our brains haven’t really evolved since we were cave people.”
“For me, internal communication is really everything that gets said and shared inside your organization . . . Employee engagement has a lot more factors to it.”