Focus on alignment before implementing change

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Alignment to change

In this article for Catalyst, the official publication of the IABC, Jenni Field talks about the three key elements of successful change: “When it comes to understanding change and how to really shift and transform organizations, we must focus on people, relationships and alignment.”

Jenni believes that alignment is the most important factor in successful organisational change and that “alignment is at the core of the issue when it comes to the failure of any change programs”. In the article, Jenni shares three ways you can improve alignment when going through change.

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