Making internal communication the backbone of your employee experience journey

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Employee experience and communication

In this article for IABC’s publication, Catalyst, our employee experience strategist, Lucy Kemp discusses why making internal communication the backbone of your employee experience journey is the only way to go. Lucy talks about how careers have changed, where internal communication fits in on the employee journey, and she also shares a real-life example that resulted in a 23% drop in attrition.

“Often, when we think about the employee experience (EX) journey, we put internal communications into one of the phases. Usually engagement. But why is that? Yes, engaging with our people is a key priority for internal communications teams, but why are we leaving it to the engage phase to start?

Now, I may have a slight bias toward internal communication given that my experience is rooted in it, and it is my first love when it comes to my career — you never forget your first love! I always tell the companies I’m working with that great internal communication is what will make your employee experience journey a success.”

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Join our community

Subscribe to join our community and we’ll be in touch with helpful advice and updates about how we can take your organisation from chaos to calm. Our community gets invited to a quarterly 90-minute Ask Me Anything online session with Jenni Field, as well as early access to events, discounts and research.

  • This field is for validation purposes and should be left unchanged.