New research: are you remotely interested?

Remotely interested research 2023

Four years ago, we did some research into remote and non-desk based workers. The research resulted in the Remotely interested? report. Working with SocialOptic, we explored why remote workers or non-desk based workers were cited as one of the biggest barriers to effective internal communication*, and why it wasn’t being made a priority. The findings have been referenced widely and I have spoken about the research to global audiences.

Back then, the data told us that only 63% of remote workers believed they had all the information they needed to do their job well. Only 36% believed their manager to be an accurate source of information. And 27% of remote workers had too little information about their organisation.

Remotely interested? … reloaded!

Little did we know that just a couple of years later, many of us would be working from home during a global pandemic. The world and the technology we used have quite obviously shifted since our last research and that’s why we’re bringing the research back to investigate the current situation.

In partnership with the team at SocialOptic once again, we’re looking for 15 companies to take part in the research. The type of workforce we’re looking at ranges from frontline workers, health care workers, and law enforcement, to drivers and delivery people, manufacturing workers, or hospitality professionals.

To qualify, you need to be:

  • Based in the UK
  • Have a large population of workers who are disconnected (no email technology).

If this is you and you want to take part, please email info@redefiningcomms.com by 17:00 on Monday 3 April. We’ll follow up with a few more questions and will be choosing the organisations to take part by the end of April.

*Gatehouse State of the Sector report

About the author:
Jenni Field

Jenni Field is an expert in leadership credibility and internal communication. She helps organisations and teams communicate clearly, lead credibly, and build cultures that thrive.

As the founder of Redefining Communications and co-founder of The Belief Builders, Jenni works with leaders and teams around the world to fix what’s not working in their organisations – from leadership credibility to employee engagement and internal communication strategy.

She’s the author of Influential Internal Communication, and Nobody Believes You, and host of two podcasts: Redefining Comms with Jenni Field, where she shares 15-minute insights on leadership and internal communication, and Frequency, a weekly podcast she co-hosts with Chuck Gose exploring the latest insights into organisational culture, employee experience and internal communication.

Before setting up her consultancy, Jenni spent over a decade working in senior in-house communication roles, including as Head of Internal Communications and Communications Director. She’s also led global research into topics like communication with deskless workers, the role of line managers, and the behaviours that make leaders worth following.

A former President of the Chartered Institute of Public Relations (CIPR), Jenni is a sought-after international speaker, consultant and coach, known for her straight-talking, thought-provoking approach that challenges individuals to communicate and lead with credibility.

You can find her on LinkedIn and Instagram, and explore her work, writing, and podcasts at redefiningcomms.com, thebeliefbuilders.com and thejennifield.com

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