Streamline your corporate communication to drive efficiency and engagement


Icon Episode 5

In this podcast episode of ICON by Sparrow Connected, Jenni speaks to Julie Ford, Sparrow Connected Head of Content, as together they challenge conventional thinking about internal communication and employee engagement.

“Internal communication and employee engagement aren’t the same thing.

“When it comes to looking at an engaged workforce and how you can drive engagement, you have to define what you mean by that in your organisation.

“The reason I’ve put efficiency and engagement together in my book is because I think communication  can do both of those things. You can use communication to make your organisation more efficient. How things run, how things operate. Communications is so broad, it’s not just about a newsletter going out to staff or a digital platform to help people communicate. It’s the culture and the rhythm of the organisation.”

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