The Field Model™: How internal communicators can create real change in their organisations


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In this blog for Bananatag, Jenni shares how The Field Model™ can be used by internal communicators to understand, diagnose, and fix issues in organisations for the long term.

“Though it might seem easier and faster, if you only focus on alleviating symptoms, you won’t be fixing things for the long term. It’s like taking a Tylenol for a persistent headache, instead of addressing whether you might need new glasses, are spending too much time at your screen, or need to drink more water. Sure, the pain might go away for now, but it will be back with a vengeance because that underlying problem is still festering.”

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