The five biggest trends in business communication and what it means for leaders today


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communication trends

In this article for Companies Digest, Jenni shares her insights into the communication trends leaders need to address in 2021.

“It’s a well-known phenomenon that a crisis will always escalate an existing trend. During the COVID-19 pandemic, we saw some key communication issues that were already bubbling away, rise to the top of the agenda for organisations… As a priority, we need to invest in skills across our organisations. For communication professionals this means developing skills to support leaders and teams. More importantly, we need to make sure line managers are equipped with the communication skills to engage their teams effectively.

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