How to measure the effectiveness of internal communication

Stop measuring the wrong things: How to prove internal communications ROI

I’ve often said that effectively measuring the success of internal communications is the summit we cannot seem to climb. Questions around the value of internal communications and how we measure it come up time and time again. From my own research with the Chartered Institute of Public Relations (CIPR) in 2017 to more recent studies […]

Stop measuring the wrong things: How to prove internal communications ROI Read More »