Measuring the effectiveness of internal communication


Measuring internal communications effectiveness

In this exclusive to subscribers article for Kogan Page, Jenni Field looks at how to get started when it comes to measuring the effectiveness of internal communication and how to translate your data into business results. We want to be more collaborative. We want to align people to strategy. We want engaged and motivated teams. But how can we measure the effectiveness of our internal communication? Jenni walks you through the process to make measurement more manageable and also shares five top tips for better measurement.

“The most important question when it comes to measurement is to first ask leaders what they are trying to achieve and what value looks like. This will help identify what you want to measure. You don’t have to use all the tools and try and measure everything. It can be one or two things, linked to the business strategy… we don’t need to pick all sorts of measures to show if you’ve delivered against an objective. We just need to pick the right one, for the right objective.”

Kogan Page published Jenni’s book, Influential Internal Communication.

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