Strategy

Better Business Act

Why we’ve signed up to support the Better Business Act

Redefining Communications has recently signed up to support the Better Business Act, which calls for every company in the UK to align the interest of their shareholders with those of wider society and environment. It was launched in Westminster in April 2021, with business leaders, coalition supporters, MPs and peers campaigning to change the law. …

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Global - chaos to calm

Finding calm in a global crisis

In this article for CIPR International about finding calm in a global crisis, Jenni discusses The Field Model™ and the impact of globalisation on organisations. “Internal communication has never been more important. In a year when we’ve been forced to change how we’ve worked for decades, the need to connect and engage a workforce in …

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SiteVisibility Internet Marketing Podcast

Turning your internal communication from chaos to calm

In this interview with The SiteVisibility Internet Marketing Podcast – one of the UK’s most popular internet marketing podcasts – Jenni shares the common symptoms of businesses that are suffering from deep-rooted internal communication issues and how we should go about solving them. Jenni also talks about her book, Influential Internal Communication. Listen now

Hybrid working

Hybrid working

Jenni hosts this discussion on CIPR’s quarterly Engage podcast. Jenni explores the different definitions of hybrid working and highlights the influence of organisational culture in adapting to working life in a post-lockdown world. She is joined by: Kate Shaw – Senior Internal Comms Manager for Nationwide Building Society  Martin Flegg – Chair of Inside CIPR committee  Sofia Cann – Head of Marketing …

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autonomy

Empowered decision-making is not really decision-making at all

When it comes to the different approaches to management and culture, many leaders have moved on from command and control. This top-down approach has its place in organisations where leaders prefer to be the authority figure – the ultimate decision-makers. The problem is that this rigid approach doesn’t allow team members to develop management or …

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Fear culture hybrid working

How fear and culture will impact hybrid working

In February I wrote about hybrid working and asked if the term is a red herring for leaders. In the blog I said: “So rather than getting caught up in the latest buzzword of hybrid organisations, can we focus instead on the need for flexibility. Flexibility that reflects the reality of life today. A way …

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